The new ESMO logo is a visual expression of the evolution of the brand, reflecting both dynamism and authority.
The ‘logo cluster’ is composed of the ESMO logo and tagline.
The colours are the most distinctive element of the new brand differentiating ESMO from other professional societies. These colours reflect the Society’s emphasis on trust, quality, growth and authority.
Our tagline represents the Society’s rejuvenated mission:
- GOOD SCIENCE: is the foundation of ESMO’s premium selection of scientific and educational products
- BETTER MEDICINE: ESMO unites and supports top international oncology professionals to develop the highest standards of practice and care
- BEST PRACTICE: ESMO ensures that the best standards of care are delivered to oncology professionals to the benefit of the patient
ESMO Logo Policy
The ESMO brand is an extremely valuable asset to the Society and is legally protected by a registered trademark. We count on your help in protecting it and ensuring it is consistently applied across all electronic and printed material.
Use of the ESMO logo in a way that confuses or misleads may be considered trademark infringement and a violation of the ESMO logo policy.
All material displaying the ESMO logo must have been previously approved by the ESMO Communication Department. To this aim, a draft copy of the documents and materials displaying the ESMO logo must be submitted to the ESMO Communication Department together with a copy of the ESMO logo request form.
ESMO reserves the right to accept or deny the ESMO logo request if inconsistent with ESMO logo policy.
ESMO Communication Department
Via Ginevra 4
Tel. +41 (0)91 973 1934
Fax. +41 (0)91 973 1902
Should you require further information or approval please contact us (Select ‘Communication’)